AUTHENTICITY // AUTOMATED HUMANS
The more data and knowledge we gather about ourselves, the more we are expected to act responsibly on this knowledge. What “acting responsible” entails, is determined by insuring companies, employers and tech companies. Through big data and algorithms they meticulously monitor our behavior and determine which detours, health risks and spontaneities we are allowed. This gives us less space for deviant and non-goal-orientated behaviour. Do we really dare to live or has spontaneity become a too risky enterprise for our onlife persona?